Guess how much Rihanna got paid for the Superbowl?

PLUS: The 5 best crypto tax tools

February 16, 2023

GM. This is RollCall by Rollfi!

The weekly newsletter schooling you on the future of work. Time to take chances, make mistakes, and get messy (if you know where that's from, shout out).

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HOW MUCH DID RIHANNA MAKE FROM THE SUPERBOWL?

Last Sunday, Rihanna performed at the Superbowl halftime show. I watched it. I'm guessing you watched it, your mom watched it, and even your anti-football cousin, Darlene, popped it on.

Wanna know how much Rihanna made to entertain me, you, and your cousin Darlene?

$0.

That’s right. Nothing.

But, what if I told you this was a steal?

By Monday morning, Rihanna was

  • The #1 most-streamed artist globally

  • The Apple Halftime Show had 118.7 million viewers (5M more than SB)

  • 17 songs in the Top 40 on Spotify

  • Gained 3 million Instagram followers

  • Searches for her cosmetics brand, Fenty Beauty are up 833%

Rihanna’s show was the most-watched halftime performance since Katy Perry in 2015 and the second most-watched show on record.

Let's rewind.

Why is the RollFi newsletter talking about Rihanna’s halftime performance?

At RollFi we are focused on compensation. We want to talk about how you get paid, when you get paid, and what you get paid.

Even though Rihanna didn't get paid, I bet you she'll make $100m+ from her performance.

The NFL stopped paying halftime performers a few years ago. In the past, the league paid artists who spent the money on show production and usually ended up breaking even or worse just so they could throw a good show.

Now, the NFL doesn't pay the performer but they cover all production costs. Happy artist and better production. Win-Win.

Sure, RiRi could've squeezed the NFL and Apple execs for $5m (I mean she's Rihanna). But, RiRi thinks long term.

Rihanna has stadiums to sell out, a beauty brand (Savage X Fenty) to grow, and a billion-dollar brand image to maintain. She knows the best business move is to put on an amazing show and garner as much ATTENTION as possible.

As Prof. Cold Takes says

That's why Rihanna pulled out her Savage X Fenty makeup kit on stage. (How much do you think this was worth? $15m+?)

Savage X Fenty dropped Superbowl-inspired products before the big game.

Genius move.

When a reporter asked Mary J. Blige how she felt about not getting paid at last year’s show, she said, “Listen, you’re gonna get paid for the rest of your life off of this. People are gonna be knocking at your doors.”

  • Blige's Good Morning Gorgeous Tour grossed $34 million. The highest of her career.

  • After last year’s show, Snoop Dogg relaunched Death Row Records and made tens of millions from NFT sales 

  • The Weeknd had to upgrade his After Hours tour from arenas to stadiums after the show in 2022

You'll have to choose your compensation at some point.

You'll have to answer questions like, "Should I take less equity for more salary?" "Should I take a bigger role with a lower salary?" "What % of my paycheck should be in crypto?"

Make sure you chose something that works for YOUR career. Don't listen to a random CNBC article or your friend in a completely different life position. Focus on yourself and never be afraid to ask for what you want.

TOP CRYPTO TAX TOOLS

We just passed the halfway point in February, which means…

You’re Instagram is full of flowers and staged candids from 2-year-old vacations.

It also means tax season is right around the corner and you need to start thinking about your taxes before it's too late.

Let’s be honest here, crypto taxes can be a pain in the ass. Between all the different exchanges, DeFi protocols, and NFT sales, they got us feeling like this guy at the squat rack.

Because RollFi loves you, and you love RollFi, we’re going to share the top tools for filing your crypto taxes. Before we get into it, here are some of the things you should think about when choosing a crypto tax tool.

  • What chains do they support?

  • Do they help with NFTs and DeFi?

  • Pricing: Is it transactions based? Yearly? One-time fee?

  • What kind of support do they offer? Can you meet with an accountant?

  • Type in the name of the software on Twitter or the name + “review” on Google to read testimonials

First up…

Cointracker

Koinly

Awaken

TokenTax

Crypto Tax calculator

BONUS: Reconcile

Reconcile is a white-label SaaS solution for fintech businesses that need to file taxes for users. They have simple, low code solutions so you can integrate a tax solution into your product within minutes. Perfect for brokerages and financial planning software.

CRYPTO ROLLUP BY ROLLFI

  • Bitcoin and Ether exploded overnight to reach August highs. (Coindesk)

  • New NFT project called, UINTS is taking over the NFT world (OpenSea)

  • The Bitcoin NFT protocol, Ordinals, continue to gain traction. One Bored Ape owner burned his $169k NFT to move it from ETH to Bitcoin. (DeCrypt)

  • German Conglomerate Siemens Issues €60M Digital Bond on Polygon (Blockworks).

  • Shopify merchants can now build tokengated apps using NFTS. Shopify is adding a set of tools for blockchain commerce and Sign in with Ethereum (SIWE) protocol integration (Investing.com).

  • Sen. Tommy Tuberville has re-introduced legislation that would prohibit the Department of Labor from limiting the type of investments that self-directed 401(k) account investors can choose (Blockworks)

  • ​​LDO, the governance token of Lido DAO, gained 10% on the day as it submitted a proposal on Tuesday over whether it should sell or stake the $30 million in ether from its treasury (CoinDesk).

  • New Lamborghini NFT Collection about to release on VeVe (Coindesk)

  • Celsius's CEL Token May See 20-cent value in recovery process. The token’s current market value is 54 cents on the dollar (Coindesk)

  • FTX Transferred $7.7B from Bahamian Estate to US Units ahead of Bankruptcy Filing. $5.6 billion was transferred from Bahamas unit FTX Digital's custodial accounts to U.S. entity FTX trading, while another $2.1 billion was transferred to FTX's U.S. trading arm Alameda Research. (Coindesk)

  • New York Department of Financial Services (NYDFS) told stablecoin issuer, Paxos, they can longer mint BUSD (Binance USD). (WSJ)

MEME

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Rollfi Inc does not guarantee and is in no way responsible for the accuracy of information provided in this message. All information is provided “AS IS” and with all faults. Data presented here may not reflect all activity in the market.