GM. This is RollCall by Rollfi!

The weekly newsletter covering crypto and employee benefits. We're the HR teammate you tell all your secrets too.

We won't say anything if you don't.

Before we get to the good stuff. Remember we're focused on one thing. Making sure your employees are getting paid when they want, where they want, and how they want.

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WHAT DOES SUPERBOWL SUNDAY MEAN FOR CRYPTO?

Superbowl Sunday is this weekend. You know what that means.

Time to make back all the money we lost on crypto last year. (I have a good feeling about the coin flip this year. You know what they say, tails never fails).

Fun Fact: 1.45m wings will be consumed on Sunday. (BTW want to offer a real company perk? Give your people Sunday off. Everyone is hungover and no one wants to sit next to Jim from accounting after he crushed 30 wings.)

Besides the game, the best part of the Superbowl is the commercials. Last year, the game featured 4 crypto commercials.

There was the bouncing QR code from Coinbase.

LeBron consoled his younger self for Crypto.com (what did this have to do with crypto?)

FTX and Larry David teamed up on a commercial. Larry warned us about FTX in February. But, did we listen? Nope.

And ... there was the forgettable WeBull commercial. No picture for WeBull. Bad commercials don’t get pictures.

These 4 companies spent an estimated ~$25m on their 30-second ad slots. But this year will be different.

FOX said they are banning crypto commercials from Sunday’s game. Even though the NFL is currently running multiple NFT projects including NFL All Day (the NBA Top Shot for the NFL), Upland NFLPA project, and NFL Rivals, an NFT video game.

(NFT project DigiDaigaku said they bought a Superbowl ad in October. But their Superbowl ad tweets were deleted. So who knows 🤷🏽)

According to a survey by Seton Hall, sports fans are 2x more likely to buy crypto than their peers. Which is why crypto companies have poured billions of dollars into sports ads:

• FTX bought the naming rights of the Miami Heat Arena (and sponsored MLB umpire uniforms)

• Crypto.com bought the naming rights to the Lakers arena for $700m

• Tezos, OKX, and other crypto companies sponsor F1 teams

As crypto and sports became more intertwined, athletes started taking their salaries in crypto. The list of athletes who’ve taken salaries in crypto includes Klay Thompson, Aaron Rodgers, and Trevor Lawrence.

So… you’re probably wondering… Was it a good deal? Did the athletes make money?

Well …

The thing is, most of these guys converted their salaries to crypto at the top of the bull market. So, let’s run a hypothetical situation where they accepted crypto before the massive bull run.

A pay raise for choosing to receive crypto instead of USD. Pretty good deal to me.

Remember, "It’s not about timing in the market, but time in the market.”

PEOPLE TIPS FROM GEN Z

We're running a new segment to give you tips on how to manage Gen Z employees and keep them happy.

Why is it important? 20% of the U.S. population is Gen Z. You want to attract the best, young talent, you gotta know this stuff. Plus, these principles don't just apply to Gen Z, they apply to all employees.

I know I know, this was a crypto-only newsletter in the past. But, RollFi does so much more than pay employees in crypto. We manage your benefits, pay your employees in stock options (coming soon), and organize your company to make sure it runs as smooth as a baby's butt.

So, from a fellow Gen Z'er, here is tip #1.

Tip #1: A snack station isn’t going to cut it. You have to give Gen Z employees real benefits.

Gen Z isn’t stupid.

Snack stations, free lunches, and happy hours won’t keep us distracted.

We want real benefits.

You can't buy Gen Z with a bottle at Hyde or a steak dinner at Mastros and expect them to be happy.

So, what benefits attract Gen Z employees?

• Freedom to work from home: We want the option to be in the office and work from home. We don’t like being tied down.

• Flexible compensation: Rather than blowing money on a company party and filling the snack cabinet with premium beef jerky, give your employees a bonus or offer different compensation like crypto or stock options. 70% of Gen Z say compensation is the most important factor in their workplace

• Opportunity to develop skills and upward mobility: Offer your employees the chance to move up and develop tangible skills. 64% of Gen Z employees plan to quit because there aren't enough opportunities for skill development.

• Access to mental health services: 42% of Gen Z struggle with mental health problems. Offer employees therapy. A happy and healthy employee is more productive and higher ROI in the long run.

If you are struggling to provide benefits to your employees, RollFi is here to help out. RollfFi focuses on providing employees with healthcare, expenses, and flexible payment options.

Book a call with us to see how we will make your lives easier and your employee's lives better.

CRYPTO ROLLUP BY ROLLFI

• Coinbase CEO Brian Armstrong shared rumors the SEC is considering banning retail investors from staking crypto.

• Gemini reached a $100m agreement with Genesis and Digital Currency Group (DCG). DCG is selling shares in crypto trusts operated by Grayscale to cover bankruptcy costs for Genesis. Good news for Gemini Earn users who may get some of their lost crypto back.

• Binance is gathering a group of crypto companies to form the first crypto consortium. The plan is to work with regulators to build up trust in the crypto community.

• A Bitcoin NFT project called Ordinals is popping off. One ordinal just sold for 9.5 BTC (~$215k), but you have to run a Bitcoin node to own one.

• Hermès won a legal battle against NFT creator Mason Rothschild, the artist behind MetaBirkins, an NFT project mimicking real-world Birkin bags. The judge awarded Hermès $133k in damages.

• Binance is suspending all USD bank deposits and withdrawals indefinitely. Its SWIFT transfer partner, Signature Bank, said it would only process USD transfers for accounts over $100k.

• Rihanna sold 300 NFTs of her song, "B*tch Better Have My Money." Each NFT will give holders rights to 0.0033% of streaming royalties from the song.

• 49% of BTC holders hasn’t moved their BTC for over 2 years. Hodlers are hodling, ledgers are lost, and the future is looking up.

MEME

Have a great weekend!

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Rollfi Inc does not guarantee and is in no way responsible for the accuracy of information provided in this message. All information is provided “AS IS” and with all faults. Data presented here may not reflect all activity in the market.